Founder of GoForth Institute, Dr. McGeough was also founder of Mercatus Research Ltd., a market research consulting firm serving the needs of small and emerging businesses. Her success in these fields has made her a sought-after consultant to government and industry, especially relating to home-based business and micro-enterprise development; and as a lecturer at both Mount Royal University's Bissett School of Business and the University of Calgary's Haskayne School of Business. Here, she spent 14 years instructing and mentoring students on entrepreneurship, marketing and marketing research.