Marketing & Social Media

How can I drive traffic to my website without spending a ton of money on Search Engine Optimization?

Use a healthy combination of earned, paid and owned social media.

Earned: when people tell your story for you via a remarkable brand or product experience.

Owned: your own social channels, your own real estate and on third party platforms.

Paid: new opportunities to amplify credible earned and owned social content to mass audiences through platforms like Twitter or Digg.

Rob Campbell
Advertising & PR, Marketing & Social Media

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