How can I drive traffic to my website without spending a ton of money on Search Engine Optimization?
Use a healthy combination of earned, paid and owned social media.
Earned: when people tell your story for you via a remarkable brand or product experience.
Owned: your own social channels, your own real estate and on third party platforms.
Paid: new opportunities to amplify credible earned and owned social content to mass audiences through platforms like Twitter or Digg.
